Tiktok has become one of the most used social media platforms, surpassing Snapchat and Pinterest.
Initially they did not feature paid advertising but since early 2019 it has developed into a multifaceted service that should be heavily considered as a marketing avenue for most B2C brands.
Since TikTok’s popularity is increasing each passing day, more and more brands consider this app an essential tool for marketing.
The following sections elaborate on the top benefits of marketing through TikTok and how a video editor can help you create catchy marketing campaigns using video.
1. TikTok For Business
There are many benefits for implementing TikTok Business to market your brand. With TikTok’s predominantly youthful demography, you can connect and engage with many young members of the audience.
TikTok for Business is an incredible all-in-one platform for advertisers. You can get everything you need to launch an impactful marketing campaign. Whether it is creating an ad or setting a budget, finding the best audience, or evaluating data, TikTok for Business lets you achieve everything you want from your video marketing campaign.
2. Many Ad Types
There are five types of ads you can put up on TikTok and drive traffic – top view ads, in-feed ads, hashtag challenges, brand takeovers, and branded effects.
Another benefit of TikTok for Business is that it lets you create advertisements that suit all marketing needs and make your brand popular with the users. Using a TikTok for a business account, you can design branded challenges for users and invite them to participate. If the challenge is something out-of-the-box, it will have more chances of going viral on the platform, generating more publicity for your brand.
TikTok has emerged as a hotspot for influencer marketing. A recent study shows that influencers on TikTok have an engagement rate of 17.96%, while the same figures for Instagram and YouTube stand at 3.86% and 1.63%, respectively.
An influencer may talk about your products or services in the video and there can be many benefits. They may also post your website link in the video description and motivate their followers to visit your website and/or purchase your products.
4. Reach your true Audience
In marketing, finding the right audience is crucial. TikTok lets you reach the audience that matters the most for your brand. Over 60% of users in TikTok are in the age group of 16 and 24; increase the maximum age to 34, and over 80% of users fit in. Hence, TikTok is the best platform for catching a younger audience.
5. Use Your Creativity to the Fullest
TikTok is a perfect place to show your creativity and get recognized for being different. Brands need to design content that provokes discussion and sparks conversation. The goal is to trigger off a trend and become viral, you will feel mesmerized by the user enthusiasm surrounding your content. And, the more they associate with your ad topic, the more publicity you will get.
6. Use the Analytics to Measure your Performance
TikTok, like other platforms, lets you evaluate the metrics and gauge the performance of your video ads. However, the ‘Analytics’ feature might be available exclusively to TikTok Pro account holders.
If you wonder how much the TikTok Pro account would cost, the good news is that it is absolutely free. You only need to activate the feature and see everything critical about the content, followers, and visibility.