Facebook is the social media platform that continues to reign between all the platforms.This is why Facebook is the first social media platform e-commerce companies turn to when it comes to advertising. With more than 2 billion monthly users and incredibly robust targeting options, it’s relevant for just about any e-commerce or business. Facebook can get your products in front of your desired audience in a matter of seconds. If you’re planning to invest in advertising in 2022, social media statistics can help you create powerful advertisements that generate massive conversions. And when it comes to Facebook, video ads seem to perform better over other ad types, making them worth the extra time and money they require.