Social media advertising can provide ecommerce businesses with a great return on their advertising investment. While some advertising methods can take months to achieve results, a social media campaign can start to bring in leads very easily.  But in order to find success in social media advertising, you need to know how to analyze and understand performance analytics for all platforms considering their statistics.

We are going to explore social media advertising options for ecommerce merchants. We will also explain how to make sense of all the data that a campaign can throw your way. 

As a business owner exploring social media advertising, statistics are your best friend.

You conduct deep dives into your analytics to find the best performing content, allowing you to publish more of what resonates with your audience. And you also rely on statistics to learn about the audience demographics of each social media platform to determine where to invest your time and money.

Essentially, this data plays a major role in deciding how you’re presenting online and connecting with your target audience.

Because the social media world is always changing very rapidly, you can’t rely on last year’s statistics to influence this year’s social media strategy.

To get you started, we have compiled a list of the social media statistics you need to know in 2022. This data will ensure you set yourself up for success by choosing the right platforms and creating the best content possible.

We are going to explore social media advertising options for ecommerce merchants, and how to make sense of all the data that a campaign can throw your way. As a business owner exploring social media advertising, statistics are your best friend.


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Facebook is the social media platform that continues to reign between all the platforms.This is why Facebook is the first social media platform e-commerce companies turn to when it comes to advertising. With more than 2 billion monthly users and incredibly robust targeting options, it’s relevant for just about any e-commerce or business. Facebook can get your products in front of your desired audience in a matter of seconds. If you’re planning to invest in advertising in 2022, social media statistics can help you create powerful advertisements that generate massive conversions. And when it comes to Facebook, video ads seem to perform better over other ad types, making them worth the extra time and money they require.

Instagram is all about visuals. If your ads include captivating, high-quality images or well-produced video, this is the platform for you. Instagram has a smaller (and younger) active user base compared to Facebook, but its images get 23% more engagement than Facebook. Instagram also benefits from native shopping capabilities that allow users to make purchases right within the platform.  

Instagram is a pretty popular platform in the States, as 571,000 posts in 2020 originated from users based in the United States. Modeled after the success of TikTok’s short and sweet videos, Instagram Reels is one of the many ways to create content on the platform. In 2022, 58% of marketers have said they want to utilize Reels for their brand as it’s proven to be an effective way to gain more exposure.


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If your target audience is primarily women, Pinterest is a great place to find them. With a 70% female user base and 454 million monthly users, a great, highly visual campaign can bring in leads, boost brand awareness, and increase sales for certain brands.

Pinterest is another social media platform where a majority of its active users reside in the United States, 90.5 million to be exact. Rounding out the top five are Brazil, Mexico, Germany, and France.

Advertising on LinkedIn won’t be for every ecommerce business. But if your products or services are designed for the business world, this is where your target audience will be most active. LinkedIn can be the perfect platform for a B2B business, since it’s where you’ll be able to reach the key people in each company and start establishing one-to-one relationships.


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While most of TikTok’s users in the United States are 10-19 years old, 18% of the platform’s users are over 50. TikTok has quickly become an online favorite for the Generation Z crowd. However, more age groups are joining and sharing content, primarily due to its popularity explosion during the COVID-19 pandemic that began in early 2020. While brands who do it right can see great results – fashion brands have started to post unique, creative content to TikTok. You have to play by the unspoken rules of the platform, since advertising isn’t as ubiquitous as it is on Facebook and Instagram. At least for now, these platforms are better for brand-building than driving real advertising ROI.  

With more than half of the population worldwide using social media, it’s become a powerful tool for making new connections. Plus, more than two-thirds of the world’s population now has access to mobile phones, meaning social media is readily available at our fingertips every moment of the day.

This data should come as no surprise with most of us accessing social media throughout the day on our smartphones. With those 2 hours and 25 minutes, users are scrolling through feeds, watching Stories, and spending time engaging with the accounts they follow in every platform of Social Media.

There are many social media marketing platforms for ecommerce businesses to choose from. Which ones are the best for your business? That depends on what you are selling, to whom, and the types of ads you want to run. Here are the top five social media platforms to take into account. To ensure you’re getting the best results from your online presence, it’s wise to be on the platforms your audience is actually using on a regular basis. Plus, it helps to know which platforms are increasing in popularity because it provides insights into where you should consider investing more time and money.

Overall, these social media statistics and information can play a major role in helping you plan your strategy for the year ahead.  Use this information to help you determine which platforms are worth your time, energy, and money in 2022 based on active users and demographics. Allow usage data and marketing statistics to shape how you’re using these platforms as a business and the kind of content you’re sharing. When you use social media with purpose, you stand a much better chance at reaching your brand goals with ease with the help of these platforms.